Health & Wellness

It’s About Personal Responsibility

Consumers’ purchasing behavior is influenced by their health and wellness goals.

People are making conscious decisions to improve their overall health through healthier food consumption. This durable trend has spawned sub-trends such as a concern for food safety, a preference for local foods—perceived to be safer—a desire for transparency about how products are made and a preference for allergen-free foods.


AMPLIFI® Concentrated Pastes − Most are low in trans fat, and many accommodate clean label, organic, kosher and halal qualifications.

ASCENTRA® − Clean label, gluten-free and no MSG.

Powders (including Dairy Replacers) − Customizable for health-specific formulations.

Contact our Sales Department for specifics.


“A role for sensory in satiety” – (July 2016)

“US Food and Drug Administration Reconsiders the Meaning of “Healthy”” – (May 2016)

“Consumers continue to redefine ‘healthy,’ ‘natural’” – (May 2016)

“Trendspotting at the Healthy & Natural Show: From cold-pressed babyfood to banana water” – (May 2016)

“Innovation award underscores consumer demand for healthy, natural and boldly flavored products” – (February 2016)

“2015 Dietary Guidelines create marketing opportunity for manufacturers, trade groups” – (January 2016)

“Slideshow: Product developers go Paleo” – (January 2016)

“75% of General Mills Cereals Now Free of Artificial Flavors and Colors from Artificial Sources” – (January 2016)

“CSPI urges FDA to ban artificial colors, or at minimum encourage companies not to use them” – (January 2016)

“Slideshow: Five trends at Winter Fancy Food” – (January 2016)

“Slideshow: Showcasing spread innovation in San Francisco” – (January 2016)

“Health and Wellness” – National Dairy Council

“Health and Wellness” − Wikinvest