Health & Wellness

It’s About Personal Responsibility

A recent Natural Marketing Institute Health and Wellness Trends Report reveals consumers have taken on more responsibility for their health as a means of having control in an uncertain world. While marketers once feared consumers would walk away from higher-priced healthy products due to a tight economy, most actually stabilized or increased their healthy efforts to avoid more costly health care.

The “health and wellness” trend means making a conscious decision to improve overall health through healthier food consumption, physical fitness and the avoidance of potentially harmful products and behaviors. This durable trend has spawned subtrends such as a concern for food safety, a preference for “local” foods (perceived to be safer), a desire for transparency about how products are made and a preference for allergen-free foods.